Generally speaking, people don’t like change - especially to something they love. Making big changes to an app always comes with a bit of resistance. By day three I wanted to crawl in a hole and hide from the world. By day two, we had a growing list of serious complaints. Within a few hours after the launch, we had promotion from Apple, millions of people updating - and a few grumbling users. The realization - a cacophony of criticism There’s only so much you can do with an actual physical notebook.Īfter months of research, surveys, exploration, user testing, beta testing, iteration and playing with all these versions on our iPads, we decided to launch publicly. It was rooted in original iOS skeumorphic metaphors that severely constrained the new features we could add, as well as how the data in Penultimate could be used in the Evernote ecosystem. Evernote had bought Penultimate a few years prior when it was top on the charts of paid iPad apps. We spent a lot of time weighing the idea of even starting the redesign and finally decided that for a few reasons, the app had reached as far as it would go in its current form.
You know some people will be unhappy, but the hope is that the new changes will improve the product for a solid core of users and open it up to many more. These types of redesigns are tricky at best. It was a major, ground-up redesign - and not one part of the product was left untouched. On, early in the morning, we launched Penultimate 6.
Writing view in Penultimate 5 and 6 The Launch (and the why)
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